Target Audience

My group and I decided our target audience would be from ages 12 upwards, So  the certificate of our film would be 12. This is becasue we wanted to target a wide range of ages so that there is an opportunity for our target audience to watch our movie, rather than limiting the amount of people who are able to watch. This also encourages all ages from 12 upwards who are interested in the genre of our movie to have the chance to view our movie. Also certificate 12 allows younger children to view our movie but only when accompanied by an adult over 18, this again allows our movie to be viewed by as much people as possible, which is our aim.

We researched many films that have a certificate of 12 and we were able to identify what was allowd in a certificate 12 film and what was inappropriate which we had to avoid

Harry Potter is one film which we researched, as 'Harry Potter' has a certificate 12 and we were able to see what what is appropriate for an age 12 certificate. we had to consider what ideas we have come up with that are appropriate for a certificate 12 film. This is where we researched the BBFC (British Board of Film Classification).

 http://www.bbfc.co.uk/classification/guidelines/12a12 - this is the link to the BBFC website, which we used as a giude.

Discrimination

Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.

Drugs

Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

Horror

Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.

Imitable behaviour

Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free.  Easily accessible weapons should not be glamorised.

Language

Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.

Nudity

Nudity is allowed, but in a sexual context must be brief and discreet.

Sex

Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.

Theme

Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Violence

Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.


The above headings state what is allowed in a certificate 12 film, this enables me and my group to understand what we can include in our film opening.

These images are the surveys of our tatget audience, we asked people who fit the teenage age group to answer a series of questions. This helped us identify their intrests and helped us with what we can include in our filming based on thier responses.